Analyze Your Sales Funnel w/ The Latest Dashboard Update: Purchase Funnel Metrics
Oculus Developer Blog
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Posted by Oculus VR
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December 10, 2019
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We heard from our developer community that you want more insight into how well your applications are performing on the Oculus Store. With the latest update to our analytics, we have created a Purchase Conversion Funnel Dashboard with comparative analysis for you to analyze your application and marketing asset performance.

Purchase Funnel Metrics Overview

In this latest update, you will have insight on the discoverability and effectiveness of your application and your marketing assets. The goal with these metrics is to help inform whether you should make updates to your key art or focus on enhancing the details of your product detail page.

The Analytics Dashboard

This new dashboard provides insights on three surfaces in which people can discover your application - Store, Search, and Other (which includes notifications, demos, and third party sources). We break down each surface so you can understand trends and behaviors, and take action according to how well a part of the funnel is converting. You can also view these three surfaces in a combined view instead of separately.

Note: The above image is for illustration purposes only, to represent the general outline of the feature, and is not intended to represent any particular app or data.


To understand what each metric means, simply click the “i” icon. For example, to learn what “Reach” means, click on the “i” icon next to “App Previously Owned” under “Reach.” These metrics are calculated based on people who have not previously owned your app. These include the following:

Reach: The number of people exposed to your app from the selected surface, who had not yet purchased this app or added it to their library.

Unique Clicks: The number of people who clicked on your app from the selected surface, who had not yet purchased this app or added it to their library.

Unique Conversions: The number of people who purchased your app or added it to their library, attributed to the selected surface, who had not previously purchased this app or added it to their library.

Unique Adds to Wishlist: The number of people who added your app to their wishlist, attributed to the selected surface, who had not previously purchased this app or added it to their library.

Note: All metrics outlined above are estimates.

Comparative Baseline

In addition, we have included conversion benchmarks that will allow you to compare your conversion rate across the funnel, and better understand how well you perform on our platform. We provide the 20th and 80th percentile along with the respective conversion rates. For more information, please refer to the Funnel Analytics App Comparison section on how these numbers are calculated.

Be sure to review the App Naming and Asset Best Practices Document for recommendations on how to approach titling of your app, store asset design, as well as trailer / description building. You can also check out the Funnel Analytics section of the distribution guide.


We hope this latest feature will enable you to have a better understanding of your audience, and how they respond to your application and marketing assets. We will be gathering feedback from developers in the coming months and work to improve your ability to make informed decisions on the Oculus Store. Feel free to reach out to us at pubtools[at]oculus.com, add a comment below, or provide feedback in the Developer Forum.