This guide is intended to provide an overview of the Oculus Store submission process, from preparing your app through navigating review and release and distribution. In many ways this mirrors other stores that you might be familiar with, but do be aware there will be some differences as well.
Plan to submit at least two weeks in advance of your target launch date to allow time for us to review your app and make changes if necessary. During this time we'll verify that your app meets the Virtual Reality Check Guidelines (VRC's) for either Rift or Gear. Next we review the content for production value, polish, and general utility or appeal. Once the review is complete, we will contact you with details about your placement within the Oculus Store, verify that your assets and copy meet our design guidelines and coordinate your release.
You should submit your app when it's complete and ready for release, but if you're up against a tight deadline you can submit an almost finished build so that you can incorporate our feedback into your last development sprint. Please choose this option judiciously though, as we don't have bandwidth to provide early feedback for every app.
More details are available in our "how to prep for submission” post, but here are the basics:
To submit your application, upload your build to the STORE release channel, then click Submit For Review in the left hand navigation to begin entering your app details. During the submission process you'll be able to select from the following categories:
We also love it when developers use the “Notes for reviewer” field, which is where you can privately send comments to the Store team. Trying to hit a specific launch date? Does the reviewer need a special login? Only made minor tuning changes since your last build? This extra context is helpful!
After entering your app details, make sure you click the submit button. You'll immediately get an email confirming your app has been submitted successfully.
After your app has been submitted, it will go through these statuses:
The Review Process
The review process consists of three parts: Technical Review, Content Review, and Publishing Review.
The technical review verifies the app conforms to our Virtual Reality Check (VRC) guidelines (PC, Mobile), which includes things like meeting performance targets and Oculus-specific integrations like entitlement checks and reserved interactions. The results of these tests will be shown in the developer dashboard and also be sent to you via email. To help you prepare for the technical review process, we've created detailed sample test plans for Mobile and PC. These downloadable plans list the exact criteria we use to test your app during the technical review phase of the app submission process, explains each requirement in detail, and includes steps to test and what the expected result is.
Quality is more than just a list of technical requirements. During the content review phase, we evaluate apps based on their production value, polish, utility, and entertainment value. This review helps inform the promotional support we'll provide for your launch.
The third phase is publishing review, where we will discuss details for your app release such as launch date, price, and assets. Oculus may make recommendations to any of these areas to maximize the impact of your launch.
You will receive an email as we complete each part of the process. When we request for updates or changes, we will move your submission into “changes requested” status with an explanation of what you need to do. In order to proceed, resolve the issue and then resubmit the application to us. If you have any questions, send us a message on the forums or email email@example.com and we'll clarify your next steps. You can also email us if your submission is locked in “under review” status and you'd like us to put it into “changes requested” so that you can make edits.
After your review is complete, the possible statuses are:
You can read more about the Oculus Distribution options here.
The actual release processes are handled on our side, so there is no “Click here to launch” button.
Once the review is complete and your app is released, updates to the app binary do not require re-review. The moment you upload a new version of your app binary to the Developer Dashboard's STORE channel, the app will be pushed out to all existing users of your app, immediately and without review. This is convenient, but do please be careful of bugs!
On the other hand, updates to the metadata (banner images, descriptions, trailers, etc.) do need additional review when updated. This will take approximately 1-2 business days after submitting. As always, remember to hit the submit button after making changes!
After release, the Price field in the developer dashboard will be locked down. Please contact the Store team to make price changes or run sales. We also occasionally plan large-scale sales, in which case we may reach out to you with a sale price suggestion.
We'll be sharing more about promotions, analytics, and managing your app business in the coming weeks.
I hope this document helps in understanding the various functionalities of the Oculus platform and how the store review process works. The Developer Dashboard holds many more features that weren't covered here. Even if you don't have immediate plans to submit an app, we recommend you open the Dashboard and review our documentation to familiarize yourself with the content.