Drive Store Traffic and Conversions with Immersive Image Layers

To give you more asset options and flexibility in promoting your app in the Meta Quest Store, we’ve launched Immersive Image Layers. This feature allows you to layer image assets behind your app’s VR product detail page (PDP) and behind the store panel app during app promotions to create a 3D experience.

Immersive Image Layers can be used to reconstruct scenes, key moments, objects, characters, or whatever you find most relevant from your app. These immersive assets can help increase traffic, provide a new level of depth to your PDP, and drive purchase conversions by displaying a more accurate representation of your app.

Immersive Image Layers are now available for all developers with apps listed on the Meta Quest Store. Get started integrating Immersive Image Layers by checking out our documentation. Assets can be uploaded within the App Submissions tab in Developer Dashboard.

Below, you can find an overview of how Immersive Image Layers work and how you can leverage this feature.

Immersive Image Layers create a more delightful user experience in the Meta Quest Store and can make your app stand out. These image assets appear layered in 3D space between the main panel and the Home environment, providing a deeper preview of your app. You can use these assets to highlight your app’s aesthetic as it appears in-headset, drawing interest, clicks, and ultimately more purchases of your app. Immersive layers are made up of four image assets:

Creating an asset strategy that corresponds with major events or milestones can help you capitalize on your marketing efforts. Depending on your conversion goals, you can change your promotion assets to align with your target audience and other marketing moments such as holidays or new updates. Rotating or seasonal promotions can help generate interest and visits from people who may have previously scrolled past your app.

VR apps are unique for a variety of reasons, with one of the largest being the distinct level of immersion experienced when compared to 2D platforms. This immersive quality creates marketing challenges, especially with casual users. Our studies suggest that VR users heavily value knowledge about what their experience will be like when considering whether or not to purchase content. With this in mind, it’s important to tailor your assets so that they reflect your immersive experience as accurately as possible.

Our goal is to bring more immersive experiences to people visiting PDPs. With the launch of Immersive Image Layers as a standard experience in the Meta Quest Store, we’re now beginning to explore environment changes on PDPs. Environment changes will transport users to an environment that better reflects the nature of your app. Your unique environment will place audiences in a customizable space that you create and will help bridge the gap between curiosity and anticipation by informing users of how your experience will actually look and feel. If you’re interested in experimenting with these experiences on your app PDP(s), please reach out to your account manager.