How to Prep Your App for Submission

Oculus Developer Blog
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Posted by Maria Shum
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February 20, 2018
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As you prepare to submit your application for Store review, it's important to keep in mind all aspects of your submission. It typically takes about two weeks to complete the full application review after it has passed the Oculus technical requirements. It is evaluated for subjective criteria such as entertainment value, polish, and to verify that your assets and copy are ready for multiple placements in the Store. During this time we also coordinate with with you on timing for your app release.

Having great art assets, copy that demonstrates the experience of the app, and clear branding will all play a major role when consumers browse, compare, and finally decide on which application to purchase. The name of your app, imagery, and copy are how you present your app to the consumer. Below we've compiled a few tips and recommendations for you to consider before you submit your app for Store review!


Tips for naming your app

Application names are one of the first items the review teams look at when they receive a submission. The name of an app should tie into your app story and hint towards the in app experience.

When deciding on an app name we recommend:

  • Considering the purpose of your application - what the app does or the experience within the app
  • Avoiding adding “VR” and/or un-owned trademarks
  • Ensuring the name of your app matches all logos and visual assets
  • Specific guidelines for how you can use Oculus branding within your marketing and assets are available here: https://en.oculusbrand.com/

Speaking of visual assets...

All visual assets need to have the same theme and background with the exception of the screenshots. Similar to your app name, image assets should give a clear indication of the expected user experience. Below we've listed the required asset specs, recommendations for logo placement, and a few things to avoid.

A comprehensive guide to our asset requirements can be found here.

  • Hero Image Size Requirements: 3000px x 900px

Tip: For hero images, make sure your logo is legible and appears in the center of the banner.

  • Screenshots Size Requirements: 2560px x1440px

Tip: Screenshots should be a reflection of what the user will experience in the app. Logos and watermarks should not be included.

  • Cover Art Composition Size Requirements:
    • Landscape: 2560px x 1440px
    • Square: 1440x 1440 px
    • Portrait: 1008 x 1440 px
    • VR Lanscape - 1080 x 360 px

Tip: The top 20% and Bottom 30% need to be free of text and imagery.

To confirm your assets have the correct clearance, upload your image assets into the submission portal where a blue overlay will demonstrate the areas reserved for Oculus.

Tip: Legibility is key in communicating your contents' title to your audience. We recommend that you keep the logo simple and recognizable. Keep in mind contrast when designing your logo. We recommend you make your logo with a transparent background as it may appear on multiple images. Scaling is also important. Make sure you confirm that your logo maintains legibility across various sizes.

  • Icon Assets for PC and Mobile Size Requirements
    • PC: 256 x 256
    • Mobile: 512 x 512

Tip: Make sure the corners of the icon are squared. The icon art should be solid filled asset and must maintain legibility across various sizes.

Video trailer and app description

Video trailers are a great way to catch the eye of a consumer and show off your in-app experience. These videos will be featured alongside your app on the Oculus Store and we recommend adding these assets to your own studio website and social channels. We recommend these trailers lean on the shorter side, 1-2 minutes max. Any trailers displayed on the Oculus platform should use Oculus hardware.

Your app description is an equally a great opportunity to show off your app to new consumers. Make sure you highlight the key features, themes, and story points that make your app shine.

Checking your build before tech review

Making sure your app looks the way you would like is just a portion of your submission. It's also important for your app to function as intended. Our Virtual Reality Check Guidelines, also known as VRCs, are comprehensive test plans that include steps on how to test and what the results should be the technical review. There is a specific check for each platform:

We have also developed the VRC Validator to help you easily run through these tests prior to submission.

These are just a few of our top recommendations for you to consider prior to submitting your app for Store review. For additional information check out our documentation for more in depth content guidelines and tools!