Oculus Store Transitions to IARC Age and Content Ratings

Oculus Developer Blog
Posted by Oculus VR
January 17, 2017

We’re committed to helping everyone on the Oculus platform make well-informed purchasing decisions. That’s why we are now utilizing the International Age Rating Coalition (IARC) to give people trusted and familiar ratings for all Oculus experiences.

Moving forward, all titles in the Oculus Store will need to show age and content ratings assigned through the IARC rating process. This change will make it easier for developers to get age and content ratings for your app from multiple territories simultaneously. It also provides consumers a consistent set of familiar and trusted ratings that reflect their own cultural norms regarding content and age-appropriateness.

In order to give people consistent ratings no matter where they live, all titles in the Oculus Store must have IARC assigned ratings. New titles submitted to the store will receive an automatic prompt to obtain their rating through IARC by answering a simple set of questions. IARC will provide a rating for each applicable region and rating authority at the conclusion of the questionnaire. The ratings will then be automatically applied to the title. Existing titles will need to complete the IARC rating process no later than March 1, 2017 to avoid removal from the Oculus Store.

To update an existing title in the Oculus Store, you can follow these simple steps to apply your new IARC rating in just a few minutes:

  1. Go to the app in your Oculus Dashboard.
  2. Click the "Info" button next to your (Current) version of the app.
  3. Click the "Update App Info" button in the upper right corner.
  4. Click the “Request IARC Certificate Now” button under the Content Rating tab in the left-hand navigation pane.
  5. Fill out the questionnaire hosted by IARC and create a new request for a rating from IARC for use in the Oculus Store.

  6. Note: Be sure to fully complete the IARC questionnaire and ensure that your request is successfully submitted. There is a one-hour time limit to complete the IARC questionnaire before the request expires.

  7. You will need to resubmit your app so that your PDP is revised in the Oculus Store.

The IARC assigned rating is issued to you and governed by IARC and its associated rating authorities. For more information and any additional questions, please visit globalratings.com.

We’re excited about the change and hope you’ll find this improvement to the Store submission process useful. Questions or comments? Please click here to let us know.

— The Oculus Team