Oculus Store Asset Design Guidelines

The Store presence of your app is an opportunity to communicate to the world what your app is about, and a key part of your Store presence are assets. “Assets” include the user facing images, covers, screenshots, and trailers of your app that can be used to market your app to Oculus users. It is important that every asset highlights the elements that make your app unique and appealing to the target audience.

Below are a set of guidelines that must be adhered to in order for your app to pass the Publishing Review process.

Requirements for Branded Asset Design

“Branded assets” are images that include your title-text, and are the first images of your apps that users will see when browsing on Oculus. These are the most important visuals to engage our users. Clean, simple and easy to read branded assets are crucial to leaving a long lasting impression at Oculus. All of these assets will be shown to users throughout the mobile app and in-headset journey.

Make sure your branded assets cover all of these requirements:

  • Policy Adherence - Branded assets must comply with all of our Oculus Store Policies.
  • Exact Title Match - Assets must have the exact title of the experience on them for approvals, with the exception of the icon. The title of your experience must match the title in your assets.
  • Titles and key focal points placed in the safe area - The Store has ‘safe area’ and ‘bleed area’ constraints to ensure that the important parts of your asset are not cut off on various surfaces or devices. For more details, see the Safe Area section.
  • Clear legibility across all surfaces - Surfaces include the web, VR, and mobile app. Users should be able to easily identify the title of your experience with a glance at your assets. The style and size of your title-text should be prominent.
  • Contrast from background - Find a style for your colors and fonts to ensure there’s enough contrast so it’s legible to users. Do not have your title-text blend in with the background.
  • Consistency - Your branded assets must be consistent with each other and contain the same imagery across all surfaces. This ensures that users always identify your experience across multiple surfaces.
  • Scalability - Your branded assets will appear to users in different sizes on different surfaces. Keep scaling in mind when designing the visual elements of your asset.

An engaging branded asset promotes the most visually descriptive elements of your experience, while balancing the placement of a title or logo.

These designs would not pass review:

Poor app review obstructed view

Here, the fire in the background makes the title hard to read.

Poor app review clarity title

Poor clarity, and the title is in the bleed area.

Here are some examples of well done branded assets from titles currently on Oculus:

good one

Colorful, expressive, legible at any size.

good two

Key focal points in the safe area, great contrast.

Remember, branded assets will be resized and surrounded by many other apps in the Store. Because they are used to identify your experience at the top level, it is crucial that they have similar and consistent design and are easy to identify.

image multiple surfaces

One particular asset may appear on different surfaces, resized and repositioned.

Branded Asset Specifications

Branded Assets establish your brand and help users identify your product across all Oculus platforms and surfaces. Oculus requires that assets be similar and consistent for maximum impact and clarity. Here are the aspect ratio, resolution, and format requirements for branded assets:

Asset NameAspect RatioResolution (width x height)Image Format
Hero Cover10:33000x900px32-bit PNG
Cover Landscape16:92560x1440px32-bit PNG
Cover Square1:11440x1440px32-bit PNG
Cover Portrait7:101008x1440px32-bit PNG
Mini Landscape3:11080x360px32-bit PNG
Logo (Transparent)Variable9000x1440px (max size)32-bit PNG (transparent)
Icon1:1512x512px32-bit PNG

Safe Areas

Branded assets on Oculus appear on a variety of surfaces in a number of ways. Whether your asset is displayed on your product detail page (PDP) in VR or a category section on the mobile app, we want to ensure that your asset looks its best.

We have provided bleed area templates to download: https://ocul.us/storetemplates

All title-text and key focal points must be within the safe area of the template. All versions must be consistent with each other.

good bleed area safe boundaries

Expresses visual creativity within the safe area boundaries.

poor bleed cut off

Title will be cut off on some surfaces.

Hero Cover

The ‘Hero’ image is the main asset on your product display page (PDP) in the Store. This image will also be used in the case that your experience is featured on the Spotlight unit of the Store.

The title must be in the ‘safe area’ (the focal point). The bleed areas should contain less important parts of your cover as they will get cropped or we’ll add pre-set information from our UI. Remember, the title-text on the Hero Cover image must match the title of your experience.

The following are required:

  • Hero Cover must be the same design of the Cover assets
  • Must be in 32-bit PNG format

hero image in browser

Hero Cover is the main asset on your PDP. Make a good impression!

Cover Assets

Cover Assets come in three varieties (square, portrait, landscape) and are the most commonly viewed marketing content for your experience in the Store. They may be displayed in web browsers, mobile and pc clients, in headset, and other places at various sizes.

The following are required:

  • All assets must be similar and consistent
  • All assets must be in 32-bit PNG format

hero cover asset multi 2

Note the design consistency. The images are not identical, but have the same design elements in similar positions.

Logo (Transparent)

The logo allows your audience to quickly recognize your experience, this is your brand. It is most often used in-headset on the Store, Library, and your experience PDP.

Keep your experience’s logo simple and recognizable while maintaining legibility. This image must have a transparent background, meaning that the logo does not have a solid background. There may be times when the logo is placed against different backgrounds in VR. Your logo should be contrast-proof to maintain legibility regardless of the background treatment.

The following are required:

  • Your logo must maintain legibility when scaled to various sizes
  • 32-bit PNG with transparent background

transparent logo multi

Logos must have transparent backgrounds, as they might be subject to different background treatments in VR.


The icon is primarily used when your app appears on the mobile feed. Be sure your icon art maintains legibility across various sizes. You may have to modify visual elements so that they remain clear as the image is scaled down.

The following are required:

  • One .png file with dimensions 512x512px
  • Your logo must match your VR experience and not your company
  • The corners of the icon must be squared, not slanted or rounded
  • The icon art must be a solid filled asset and must not have any transparencies

icon use multi

Your icon is used for Events, Destinations, and other Mobile Feed features.

Content Updates

An important part of publishing content is what you do post-launch. Many developers decide to add features or content to keep users engaged. A major content update (i.e., adding a multiplayer mode) or availability of add on content (AOC) may warrant an update to your branded assets to attract attention from our users. In the event that you have branded asset updates, we recommend you submit a new set of assets with updated or redesigned covers from the base up.

  • We recommend that branded asset updates be submitted a week or more in advance of your planned content update release
  • Naming your content update is acceptable, whereas vague extraneous text such as “New Content Update” is not. For example, “Summer of Bullets” is much better than “New Summer Content”.

The following are required:

  • DO NOT “self badge” your branded assets to reflect sales, company logo, awards, or other information
  • Your experience title must still be the largest element on the asset
  • The additional text associated with your content or feature update must be specific

Some examples of extra elements that would lead to Publishing Review failure:

poor update 1

Banner, vague text, award laurels not allowed.

poor update 2

Vague banner in bleed area, award laurels not allowed.

Some examples of well done content update assets from titles currently on the Oculus Store:

good update 1

Named content update, main title still the focus.

good update 2

Great use of color to make the asset fresh.


Screenshots support your experience and help users make the decision to purchase your title. Each image should represent a unique scene highlighting the best part of the experience.

When creating a screenshot, be sure to have a clear focal point for the image.

The following are required:

  • Landscape Image: 16:9 Aspect Ratio, 2560x1440px Resolution
  • 5 images in 32-bit PNG format
  • Clear, sharp screenshots
  • All screenshots must reflect actual in-experience content
    • We recommend screenshots to be from the gameplay POV
    • One to two mixed reality or 3rd POV screenshots are allowed
  • No banners, badges, titles, or marketing text
  • No branded assets are allowed as screenshots

Some examples of beautiful screenshots from titles currently on the Oculus Store:

good screenshot 1 raccoon lagoon

Raccoon Lagoon - Showing off a common gameplay interaction is a solid method to inform a user about what types of actions they will take in your experience.

good screenshot 2 dead and buried II reloaded

Dead and Buried II: Reloaded - An action shot that shows off some of the wacky weaponry that a player might wield in the experience.

good screenshot 3 fail factory

Fail Factory - Awesome action shot showing off the colorful low-poly environment that the experience offers.


The video trailer is the supporting 2D video for your experience. Make sure you feature the best highlights of your experience that will make users want to download it.

It can be difficult to convey an immersive VR experience on a video. The trailer our users see will be an important part of how they understand the content and the breadth of what you are offering. Consider using a mixture of traditional shots, mixed reality, and first person POV shots in your trailer.

The following are required:

  • Format: MP4/H.264/AAC
  • Resolution: Minimum 1080p, Maximum 2k
  • Trailer length: 30 seconds minimum to 2 minutes maximum
  • Graphics and gameplay must be representative of in-experience content
  • You may start/end with your logo, do not use it throughout
  • Any hardware displayed in your trailer must be the same as the platform your experience is designed for
  • Only Oculus headsets, controllers and hardware are allowed
  • Trailers must follow Oculus Hardware Safety guidelines (wrist straps, play area, etc.)
  • Any use of the Oculus logo use should follow Oculus Brand Guidelines
  • No logos from other platforms
  • Trailer must adhere to the Content Guidelines

Trailer Cover Image

The Trailer Cover Image is the thumbnail that users see before playing your trailer. Some developers use the Trailer Cover to promote the most visually descriptive frame of the video content; some developers decide to use their Cover Landscape asset to reinforce brand consistency. The choice is yours.

The following are required:

  • Image in 32-bit PNG format
  • Landscape 16:9 - 2560x1440px
  • Do not include 3rd-party marketing logos

The following are recommended:

  • Keep it simple. Clean and easy to read assets are easier for users to understand and identify your brand
  • Make sure your title-text is large and clearly legible
  • Keep all of your branded assets consistent; they must share key elements
  • Bring out the most exciting parts of your experience by using key-characters, scenes, and objects in your images
  • Keep title-text/logos in the safe areas
  • We recommend not using “VR” in your title. VR is a great descriptive word for everything outside of Oculus. Once you’re here, it’s redundant
  • You should test your assets before launch, to get an idea of what users think your assets communicate
  • Before creating your assets, try to sum up your experience in a few words. Make sure your assets communicate that idea

The following are prohibited:

  • Do not add badges, banners, or awards to your branded asset images
  • Do not place text on any corner of the branded asset images
  • Do not add taglines or descriptive words to your branded asset - they are strictly for the title-text
  • No other text should be bigger than the title. Your title-text is the most important text for our users
  • Do not reference non-Oculus hardware and platforms in your Store assets