While we generally won't reject your app for poor content design or assets. A well-thought-out experience is a benefit for both the developer and end-user.
This page will focus on suggestions for your app's content. Please see the Best Practices guide for an in-depth look at what makes good VR.
Tips for Naming your App
Application names are one of the first items the review teams look at when they receive a submission. The name of an app should tie into your app story and hint towards the in app experience.
When deciding on an app name we recommend:
Tips for App Assets
All visual assets need to have the same theme and background with the exception of the screenshots. Similar to your app name, image assets should give a clear indication of the expected user experience.
A comprehensive guide to our asset requirements can be found in the Store Asset Guidelines.
Tips for Video Trailer and Description
Video trailers are a great way to catch the eye of a consumer and show off your in-app experience. These videos are featured alongside your app on the Oculus Store. We recommend adding these assets to your own studio website and social channels. We've found that effective trailer videos are on the shorter side, 1-2 minutes max. Any trailers displayed on the Oculus platform should use Oculus hardware.
Your app description is also a great opportunity to engage new users. Make sure you highlight the key features, themes, and story points that make your app interesting.