Here are some basic content standards that we apply to all apps and games. The following is not accepted in the Oculus Store:
When it comes to mature content (for instance violence, alcohol/drugs, nudity, or adult language), we are likely to accept content that generally falls within the threshold of an R-rating for a movie. Note that even though your application may contain these elements, the use of them in marketing materials on our platform may be limited. These policies are described in more detail in the Store Asset Content Guidelines section below.
Comfort is very important to us. Comfort is a subjective, variable, and individual experience. However, we want to communicate to users as best we can about what they can generally expect from an app. To do so, we employ three comfort ratings: Comfortable, Moderate, and Intense. You can get a sense for how these are applied by looking through the Oculus Store catalog.
"Comfortable" experiences generally avoid camera movement, player motion, or disorienting content and effects. Generally, apps that have fixed camera position will be classified this way. "Moderate" experiences, on the other hand, might have more camera and player motion. "Intense" experiences usually incorporate first person camera motion, acceleration, or significant camera movement and player motion. In general, pay a lot of attention to how comfortable the experience is. Investing in comfort is worth it. Even "Moderate" and "Intense" apps should strive to be comfortable as possible.
Collections of unique, high-quality 360 videos are welcome, especially if they’re interactive. If your app is primarily video, consider integrating spatialized audio. We generally do not accept applications that only present a small number of 2D videos, nor apps that are a wrapper for a single 360 video.
For single 360 videos, consider publishing to Oculus Video. Oculus Video features high quality content that demonstrates the immersion of VR in engaging short 360 videos. Visit the Oculus Creators Portal for more details on how to publish to Oculus Video.
For mobile apps, be extra careful to remove any unused Android permissions from your application manifest, particularly those that relate to the user’s private data.
Apps in the Oculus Store must not contain other platforms or commerce solutions. If your app has in-app purchases and you want to distribute in the Oculus Store, you must use the Platform SDK to handle billing. Apps distributed outside of our Store may use their own commerce systems. See Distribution Options.
All Rift apps must be rated by the International Age Rating Coalition (IARC). All Mobile apps must be rated by both the IARC and the Game Rating and Administrator Committee (GRAC). You can obtain ratings directly through the Developer Dashboard, in the Submission Info > Content Ratings section.
The IARC and its member rating authorities provide ratings designed to reflect cultural differences around the world. Once the rating process is completed, the IARC provides age ratings that help users make age-appropriate choices.
During the submission process, you will be redirected from the Oculus Developer Dashboard to the IARC website to complete a questionnaire about the content in your application. There is no fee to request a rating, and results are provided instantaneously. By requesting an IARC rating, you understand and accept Oculus will disclose your application name, organization name, and contact email to the IARC for purposes of obtaining a rating.
Oculus is certified by GRAC, the South Korean video game content ratings board, to provide GRAC ratings for Mobile content.
We ask that you provide the initial age rating and content descriptors. During the Oculus Store review process, our ratings team will evaluate your app and determine the final GRAC rating. By submitting your app for review, you understand and agree that Oculus may submit a copy of your app to any applicable rating agency as part of this process.
The trademarks of Oculus, including its name, logo, and those of it or its partners' products such as “Rift” or “Gear VR” must not appear anywhere in your app. The exceptions are:
Oculus has a set of Content Guidelines that prevents objectionable and/or offensive material from release on our Platform. However, even if your game or application pass these Acceptance Criteria, if it contains allowable mature or controversial content, we have a separate set of guidelines for the marketing materials we accept on our platform. Whereas we essentially permit up to R-rated content on our platform, we ask that the marketing materials used in our store remain PG-13.
Our policies are meant to permit marketing of your content effectively and truthfully while reducing the amount of controversial marketing material seen by all of our users. This means that we will work with you to make sure that your marketing materials neither display content that could bother users nor lacks the information that they need to understand what the game or app likely contains.
Not all marketing assets are the same: some are seen more widely and some are only viewable once the users click to find out more about your product. Therefore we treat key art and cover images more strictly than trailers and screen shots.
The following imagery is restricted in the Oculus Store:
Screenshots and trailers may contain the above in context and to a reasonable degree to the extent required to inform the user what is in the content. Use appropriate judgement. For instance, the following would not be allowed:
In addition to the content requirements for assets, we also have specific requirements around composition, such as minimum font sizes and bleed areas. Learn about the composition guidelines in the Oculus Store Asset Design Guidelines.