Release channels let you distribute early versions of your builds to limited audiences for testing or other purposes. You can invite different groups of people to different channels. When you are confident your app is ready for release, you can copy your build to the Store channel and then submit it for Oculus Store review.
Oculus provides three default release channels: Alpha, Beta, and Release Candidate. There is also a special channel named "Store". The first time you upload a build for your app, it goes into the Alpha release channel. After this first build, you are free to select different channel destinations when you upload builds.
Initially, the Alpha, Beta, and Release Candidate channels are empty and contain no users, not even yourself. But, by going to each channel and inviting Oculus users into them, you can allow different groups of people to access the builds that you upload or copy into each channel.
Apps distributed through release channels appear in the My Preview Apps section of Oculus Home.
The Store channel does not have subscribers. When you place a build in this channel for the first time, nothing happens until enter all your Submission Info and click "Submit for Review".
After your app is approved for Oculus Store distribution, the build in your Store channel becomes the live build for all Oculus Home users. If your app was approved for the Oculus Store or the Oculus Gallery, users can now browse and find your app in the Store. If your app was approved for Oculus keys, users who have keys can download your app.
Any new builds of an approved app that you copy to the Store channel triggers an update for all users who are entitled to download the release version of your app. See Updating Published Apps.