The process for distributing your app begins by uploading your build to the Oculus Dashboard.
You may upload an app at any time during the development process, however there are some additional things to keep in mind when uploading for store review.
Plan to submit at least two weeks in advance of your target launch date to allow time for us to review your app and make changes if necessary. During this time we'll verify that your app meets the Virtual Reality Check Guidelines (VRCs) for either Rift or Mobile. We'll review the content for production value, polish, and general utility or appeal. Once the review is complete, we will contact you with details about your placement within the Oculus Store, verify that your assets and copy meet our design guidelines and coordinate your release.
For an overview of the app review process, see Lifecycle of an Oculus VR App.
Upload an App
If you submit your app for review to the Store Team, you should receive email confirmation. If you do not receive email confirmation, your app may not have been successfully submitted.
Submit your App to the Store
To submit your app to the Store for public release, follow the steps above for the Store Release Channel.
Once submitted, you'll be able to track the review progress:
The review process consists of three parts: Technical Review, Content Review, and Publishing Review.
The technical review verifies the app conforms to our Virtual Reality Check (VRC) guidelines PC and Mobile, which includes things like meeting performance targets and Oculus-specific integrations like entitlement checks and reserved interactions. The results of these tests will be shown in the developer dashboard and also be sent to you via email. The VRC Validator is available to check your build before submitting for review.
During the content review phase, we evaluate apps based on their production value, polish, utility, and entertainment value.
The third phase is publishing review, where we will discuss details for your app release such as launch date, price, and assets. Oculus may make recommendations to any of these areas to maximize the impact of your launch.
You will receive an email as we complete each part of the process. When we request updates or changes, we will move your submission into “Changes Requested” status with an explanation of what you need to do. In order to proceed, resolve the issue and then resubmit the application to us. If you have any questions, send us a message on the forums or email email@example.com and we'll clarify your next steps. You can also email us if your submission is locked in “under review” status and you'd like us to put it into “changes requested” so that you can make updates.
After the review has been completed, we'll update your status to one of the following:
Once the review is complete and your app is released, updates to the app binary do not require any additional review. The moment you upload a new version of your app binary to the Developer Dashboard's STORE channel, the app will be pushed out to all existing users of your app, immediately and without review. Please review the Updating Published Apps for more information about updating apps that have already been published.
However, updates to the app metadata (banner images, descriptions, trailers, etc.) will require a review. This review will take 1-2 business days after submission.