Oculus Brand Guidelines

To pass the Publishing Review process, your app and its related text and imagery must adhere to these guidelines that describe the allowable uses of Oculus word marks and logos.

Follow the guidelines in this section when using the Oculus word mark and logo in your app and marketing collateral.

Events

The Oculus word mark and/or logo:

  • Must only be used to communicate the platform on which the game or other VR experience runs.
  • Must not be used to claim or imply partnership, sponsorship, or endorsement.

    Example of prohibited use: “This game was created in partnership with (logo).”

  • Must not be covered, modified, or altered in any way.

Trailers, Videos, and Screenshots

The Oculus word mark and/or logo:

  • Must only be used to communicate the platform on which the game or VR experience runs.
  • Must not be used to claim or imply partnership, sponsorship, or endorsement.

    Example of prohibited use: “This game was created in partnership with (logo).”

  • May be placed either at the beginning or end of the trailer or video, but must appear by itself.
  • Must not be used for marking or watermarking screenshots.
  • Must not be covered, modified, or altered in any way.

In-Game

The Oculus word mark and/or logo must not be used in-game without permission; this includes splash screens.

Box Art or Websites

The Oculus word mark and/or logo:

  • Must only be used to communicate the platform on which the game or VR experience runs.
  • Must not be used to claim or imply partnership, sponsorship, or endorsement.

    Example of prohibited use: “This game was created in partnership with (logo).”

  • Must not be covered, modified, or altered in any way.

Press Release Usage

Adhere to the following guidelines when writing press release for your own products.

Use the Full Names of Oculus Products

The name of our Oculus products are Oculus Quest and Oculus Rift. “Quest” or “Rift” must not be used without the “Oculus” prefix without prior approval from Oculus.

Example of correct use: “This game will eventually release on Oculus Quest.”

Mentioning the Oculus Platform

  • If mentioning the Oculus platform in press or marketing materials, you must state “Oculus platform” without any other descriptors.

  • The word platform in “Oculus platform” must always appear in lowercase.

  • When speaking of the “platform,” you must not add or include any other descriptive words. Such descriptive words include, but are not limited to, goggles, headset, or glasses.

Example of correct use: “We created X for the Oculus platform.”

Example of prohibited use: “We created X for the Oculus platform headset.”

Referencing the Oculus Store

When referencing the location where content can be downloaded, refer to either the “Oculus Store” or a particular section of the “Oculus Store.”

Examples of correct use: “You can download X now from the Oculus Store.” “X can now be found in the Early Access section of the Oculus Store”

Using the Oculus Name with Other Products

If your content or product is compatible with or related to Oculus, you may describe how your application or product relates to Oculus or Oculus products by using the appropriate referential phrase. For example, “for use with Oculus Quest” or “compatible with Oculus Quest.”

Remember that you must not use any Oculus owned trademarks in a way that implies partnership, sponsorship, or endorsement. This includes combining any part of the Oculus, Oculus Quest, or Oculus Rift names with your company name, product or service names, domain names, or with other generic terms, or making Oculus the most distinctive or prominent feature of your design.

Example of correct use: “Your App Name for Oculus Quest”

Examples of prohibited use:

  • “RiftFootball”
  • “QuestFlight”
  • “Oculus Roller Coaster”

Additional Terms

Oculus VR’s trademarks, including OCULUS, OCULUS GO, OCULUS RIFT, OCULUS TOUCH, OCULUS READY, POWERED BY OCULUS, VR FOR GOOD, and the Stadium logo, are owned by Facebook Technologies, LLC and may be used only as provided in these guidelines or with permission from Oculus VR. You may not use or register, or otherwise claim trademark rights in, any Oculus trademark, or any part of any Oculus trademark, including as or as part of any trademark, service mark, company name, trade name, username, mobile app name or domain name. Further, you should not use or claim rights in any mark, logo, or name that may be confusingly similar to or dilutive of any of the Oculus trademarks or logos. The photos and images provided on this site are also owned by Facebook Technologies, LLC and may only be used as provided in these guidelines or with permission from Oculus VR. You should not register for or claim copyrights in any of these photos or images. Oculus VR reserves its right to withhold approval of content that it feels is inconsistent with the Oculus brand, including any content that does not comply with the requirements in this guide. If you do receive permission from Oculus VR and abide by these guidelines, you may use the authorized trademarks, logos and other assets, including the photos and images, but such permission is non-transferable, non-exclusive, and royalty-free. Oculus VR may revoke permission to use any of its trademarks, copyrighted works or other Oculus-owned assets at any time. Oculus VR reserves all rights.

Other Questions?

If you have any questions regarding the use of Oculus brands or submission policies, email oculusbrand@oculus.com.