Release Channels

Release channels let you distribute early versions of your builds to limited audiences for testing or other purposes. You can create public channels for users to subscribe to, or invite different groups of people to private release channels. When you are confident your app is ready for release, you can copy your build to the Production (Store) channel and then submit it for Oculus Store review.

Release Channel Options for the Oculus Store

Oculus provides four default release channels for the Oculus Store:

  • Alpha
  • Beta
  • Release Candidate
  • Production (Store)

You can create your own custom channels in addition to these channels.

Alpha, Beta, Release Candidate Channels

The first time you upload a build for your app, it goes into the Alpha release channel. After this first build, you are free to select different channel destinations when you upload builds.

Initially, the Alpha, Beta, and Release Candidate channels are empty and contain no users, not even yourself. You can:

  • Mark a channel as public and users can subscribe themselves
  • Invite Oculus users into a channel

Apps distributed through release channels appear in the My Preview Apps section of Oculus Home.

Note: All uploaded apps, even alpha builds, must meet the release packaging requirements for your platform. Uploading an app to a release channel signifies that you are ready to release it to an audience even if that audience is a group of internal testers.

Production (Store) Channel

The Production (Store) channel does not have subscribers. When you place a build in this channel for the first time, nothing happens until enter all your Submission Info and click Submit for Review.

This starts the Oculus store review process. For more information on the store review process, see App Upload and Store Submission.

If your app is approved for the Oculus store, users can browse and find your app in the Store. If your app was approved for Oculus keys, users who have keys can download your app.

Any new builds of an approved app that you copy to the Production (Store) channel triggers an update for all users who are entitled to download the release version of your app. See Updating Published Apps.

View and Manage Channels

You can view and manage the state of your release channels at any time by viewing the Release Channels page for your app:

  1. Log on to
  2. Select an app from the My Apps page, and select Release Channels
  3. The Release Channels page displays Business and Store sections and associated builds in the Latest Build Version section.

    The following image shows an example:

    release channel dashboard

This page enables you to complete the following tasks: