The process for distributing your app begins by uploading your build to the Oculus Dashboard.
You may upload an app at any time during the development process, however there are some additional things to keep in mind when uploading for store review.
Once the review is complete, we will contact you with details about your placement within the Oculus Store, verify that your assets and copy meet our design guidelines and coordinate your release.
For an overview of the app review process, see Lifecycle of an Oculus VR App.
The first step in the submission process is to create an app in the developer dashboard. For more information, see Create an App Page.
Before you upload an app for store review, verify that your build meets the content and technical design requirements set in Designing for Distribution.
Then, in the Developer Dashboard, copy or upload your app to the Production (Store) channel for your app to be considered for the Oculus Store. See Uploading Android Apps or Uploading Rift Apps for information about how to upload the app packages to the Dashboard. Read more about the options for uploading on the Release Channels page.
When you submit an app for store review, you must also submit descriptions and assets for your app. You have the option of adding languages and providing a name, description and assets for localized versions of your app.
Select App Submission in the App Manager navigation. The following image show the App Submission page.
The Submit Your App page provides a summary of all of the app information.
If you submit your app for review to the Store Team, you should receive email confirmation. If you do not receive email confirmation, your app may not have been successfully submitted.
Once submitted, you’ll be able to track the store review progress:
The review process consists of three parts: Technical Review, Content Review, and Publishing Review.
The technical review verifies the app conforms to our Virtual Reality Check (VRC) guidelines PC and Mobile, which includes things like meeting performance targets and Oculus-specific integrations like entitlement checks and reserved interactions. The results of these tests will be shown in the developer dashboard and also be sent to you via email.
During the content review phase, we evaluate apps based on their production value, polish, utility, and entertainment value.
The third phase is publishing review, where we will discuss details for your app release such as launch date, price, and assets. Oculus may make recommendations to any of these areas to maximize the impact of your launch.
You will receive an email as we complete each part of the process. When we request updates or changes, we will move your submission into “Changes Requested” status with an explanation of what you need to do. In order to proceed, resolve the issue and then resubmit the application to us. If you have any questions, send us a message using the Get Developer Support form and we’ll clarify your next steps. You can also email us if your submission is locked in “under review” status and you’d like us to put it into “changes requested” so that you can make updates.
After the review has been completed, we’ll update your status to one of the following:
Once the review is complete and your app is released, updates to the app binary do not require any additional review. The moment you upload a new version of your app binary to the Developer Dashboard’s Production (Store) channel, the app will be pushed out to all existing users of your app, immediately and without review. Please review the Update Published Apps for more information about updating apps that have already been published.
However, updates to the app metadata (banner images, descriptions, trailers, etc.) will require a review. This review will take 1-2 business days after submission.