The User Engagement dashboard is designed to help you understand how many users engage with your app on a daily, weekly and monthly basis, as well as engagement and retention trends for users. These graphs can tell you if a marketing campaign is driving new users to your app or if a new app version facilitates more engagement once people start using it.
This dashboard is accessible from the Analytics section of the developer dashboard, and provides several metrics and graph that are described in the following sections.
The following image shows an example of the User Engagement Dashboard.
To access User Engagement for your app, find your app on the API page. Then visit Analytics > User Engagement
The following image shows an example of how to access the dashboard:
Use the Date selector in the upper right corner to display the engagement metrics for the time period you want to view. If no date is chosen, the metrics and graphs default to the last 28 day period.
The following image shows the date selector.
The summary cards at the top of the page gives you a quick glance at your app performance with users. The following image shows the summary cards metrics:
The metrics give you a quick overview of your user counts and time spent in the app.
Following is a definition for the summary metrics:
Use the graphs to help determine how product changes and marketing campaigns impact user engagement with the app.
The active users graph shows you the daily, weekly and monthly active users for the time period you specify. An active user is defined as a distinct user that opened the app on a particular day. This graph shows overall usage and frequency of usage and can help show how marketing campaigns impact usage.
The following image shows an example of the graph with the cursor hovering over a point on the MAP line.
The graph lists three metrics:
This graph decomposes “active users” into types of users to provide more detail on the drivers of changes in the topline count of active users. In doing so, it shows how marketing activities drive new user adoption, and how product/re-engagement efforts improve engagement by reducing churn and increasing resurrections.
The following image shows an example of the Growth Accounting Graph with the cursor hovering on the Churned graph.
This graph contains the following metrics:
This graph shows the number of minutes a user has spent in the app, and helps show how far users are getting into the app. Consider this metric along with how long you expect users to spend in the app; whether it is designed to be used every day, is a single story line or other factors that affect app use.
The following image shows an example of the time spent graph.
On this graph:
These graphs show the total time spent in the app for new users, meaning users that received entitlement to your app that did not have it before. You can use these metrics to give you insight into how engaging your app is for new users, and how far new users make it in your app in the first 28 days.
The following image shows an example of the new users graphs.
These graphs have the following details:
You can hover over any point in the chart to see specific numbers for that day, week or month.
The retention graph shows how often people come back to use your app in their first 60 days after receiving entitlement. We find that users come back to apps they find valuable, and this graph indicates if you’re providing enough value to bring users back consistently.
If this percentage consistently declines, then you’ll need to constantly add new users in order to maintain the same number of active users. On the other hand, if the percentage flattens out, then that means people return to your app regularly. This is the best sign that your app has Product-Market Fit. The higher the curve flattens, the better.
The following image shows an example of the retention graph:
In this graph note that: