User Engagement Dashboard

The User Engagement dashboard is designed to help you understand how many users engage with your app on a daily, weekly and monthly basis, as well as engagement and retention trends for users. These graphs can tell you if a marketing campaign is driving new users to your app or if a new app version facilitates more engagement once people start using it.

This dashboard is accessible from the Analytics section of the developer dashboard, and provides several metrics and graph that are described in the following sections.

The following image shows an example of the User Engagement Dashboard.

User Engagement Dashboard

Access the Dashboard

To access User Engagement for your app, find your app on the API page. Then visit Analytics > User Engagement

The following image shows an example of how to access the dashboard:

User Engagement Dashboard Access

Date Selector

Use the Date selector in the upper right corner to display the engagement metrics for the time period you want to view. If no date is chosen, the metrics and graphs default to the last 28 day period.

The following image shows the date selector.

User Engagement Date Selector

Summary Cards

The summary cards at the top of the page gives you a quick glance at your app performance with users. The following image shows the summary cards metrics:

User Engagement Dashboard Cards

The metrics give you a quick overview of your user counts and time spent in the app.

Following is a definition for the summary metrics:

  • Active Users: The number of unique users that accessed the app for the specified time period.
  • New Users: The number of unique users new to your app for the specified time period.
  • Average Time Spent Per User: The average time a user spends in your app each day for the specified time period.
  • Active Users Rate: The percentage of entitled users who have used your app at least once in this period.

App Usage Overview Graphs

Use the graphs to help determine how product changes and marketing campaigns impact user engagement with the app.

Active Users Graph

The active users graph shows you the daily, weekly and monthly active users for the time period you specify. An active user is defined as a distinct user that opened the app on a particular day. This graph shows overall usage and frequency of usage and can help show how marketing campaigns impact usage.

The following image shows an example of the graph with the cursor hovering over a point on the MAP line.

Active User Engagement

The graph lists three metrics:

  • DAP: Daily active persons for the time period. When you hover over a specific day, the graph displays the raw number for that day.
  • WAP: Weekly active persons for the time period. When you hover over a specific day, the graph displays the number of users who were active in the 7 days ending on that day.
  • MAP: Monthly active persons for the time period. When you hover over a specific day, the graph displays the number of users who were active in the 28 days ending on that day.

Growth Accounting Graph

This graph decomposes “active users” into types of users to provide more detail on the drivers of changes in the topline count of active users. In doing so, it shows how marketing activities drive new user adoption, and how product/re-engagement efforts improve engagement by reducing churn and increasing resurrections.

The following image shows an example of the Growth Accounting Graph with the cursor hovering on the Churned graph.

Growth Accounting

This graph contains the following metrics:

  • New Users: The number of people who purchased your app or added it to their library, who had not previously purchased this app or added it to their library. This metric is an estimate and may not be precise. Each day shows the number of new users in the last 28 days.
  • Resurrected Users: The number of people who used your app at least once in the last 28 days who did not use your app in the preceding 28 days. Select a day to see the number of resurrected users for that day month over month.
  • Retained Users: The number of people who used your app at least once in the last 28 days and at least once in the preceding 28 days. Select a day to see the number of retained users for that day month over month.
  • Churned Users: The number of people who have not used your app in the last 28 days but used it at least once in the preceding 28 days. Select a day to see the number of churned users for that day month over month.

Time Spent Graph

This graph shows the number of minutes a user has spent in the app, and helps show how far users are getting into the app. Consider this metric along with how long you expect users to spend in the app; whether it is designed to be used every day, is a single story line or other factors that affect app use.

The following image shows an example of the time spent graph.

Time Spent for All Users

On this graph:

  • Select the Last 1 Day, Last 7 Days or Last 28 days to see the average and median time, in minutes, spent in the app. These show the aggregated time spent during the last 1 day / last 7 days / last 28 days, which can help you gauge what users are doing in your app across multiple days and sessions.
  • The summary at the bottom of the graph lists the average and median minutes per user in the specified time period that you chose for the page with the date selector. This helps you to gauge use over time, and whether a user is completing your app content over multiple days. In addition, because you can specify a time period, it enables you to measure the effectiveness of new marketing activity such as the release of a new level.

Time Spent for New Users Graphs

These graphs show the total time spent in the app for new users, meaning users that received entitlement to your app that did not have it before. You can use these metrics to give you insight into how engaging your app is for new users, and how far new users make it in your app in the first 28 days.

The following image shows an example of the new users graphs.

Time Spent for New Users

These graphs have the following details:

  • The Average Time Spent graph shows the time spent in the app by new users on a daily, weekly and monthly basis. Select Daily, Weekly, or Monthly to change the view.
  • 2-Hour Usage Rate graph shows the percentage of new users that spend 2+ hours in the app. Users can return your app for a refund if they spend less than 2 hours in it, so this shows you the % of users who cross that threshold, and it helps you establish how engaging your app is.

You can hover over any point in the chart to see specific numbers for that day, week or month.

Retention Graph

The retention graph shows how often people come back to use your app in their first 60 days after receiving entitlement. We find that users come back to apps they find valuable, and this graph indicates if you’re providing enough value to bring users back consistently.

If this percentage consistently declines, then you’ll need to constantly add new users in order to maintain the same number of active users. On the other hand, if the percentage flattens out, then that means people return to your app regularly. This is the best sign that your app has Product-Market Fit. The higher the curve flattens, the better.

The following image shows an example of the retention graph:

Retention

In this graph note that:

  • The retention curve does not change based on the date range selector on the page.
  • Users are assigned to cohorts for the first week or month of use and you can choose the Weekly or Monthly tab to switch between the two.
  • The y-axis provides a ratio of weekly active people / lifetime active people for the specified cohort
  • The x-axis charts the number of days since the user was entitled to the app up to 60 days.
  • You can hover over any point in the line graphs to see a number for the selected point and the % change for the week or month.