It is critical that apps meet VRC standards, you can read more about VRC requirements and the latest changes to VRCs here. Not complying with VRCs can result in apps not being discoverable or removed from the platform.
We have updated our VRCs to consolidate the requirements for the Meta Horizon Store and App Lab into one guide, ensuring a smooth and simple process. The updated VRCs that your app must pass to be included in the Store are as follows:
If you would like additional time to finetune your apps, ensure you’re meeting all required VRCs, or want additional time to get user feedback before launching your app on the Store, you can delist it from the Developer Dashboard.
Meta Quest Release Channel features provide a simple and convenient solution for releasing an early version of your app to limited audiences and gather additional user feedback before submitting it for a full launch. Private release channels enable you to invite users via email or URL, and added users will continue to have access to updated versions of your build until they are removed or the release channel is deleted.
Release channel invite URLs can be created in the Developer Dashboard and will be active for 90 days before being disabled unless a new build version is uploaded. To learn more about Release Channel features and invites, visit the documentation.