All apps accepted in the Meta Horizon Store must comply with our Content Guidelines, Platform Abuse Policy, App Policies, Developer Data Use Policy, and the policies below. Developers are also responsible for ensuring their end users abide by the Code of Conduct for Virtual Experiences. We reserve the right to take down any app that violates our applicable terms or take other appropriate action in accordance with the rights available to us.

Comfort is very important to us. Comfort is a subjective, variable, and individual experience. However, we want to communicate to users as best we can about what they can generally expect from a VR app. To do so, we employ three comfort ratings: Comfortable, Moderate, and Intense. You can get a sense for how these are applied by looking through the Meta Horizon Store catalog.

In general, pay a lot of attention to comfort in the user’s VR experience. Investing in comfort is worth it. Even “Moderate” and “Intense” apps should strive to be as comfortable as possible.

Pre-Launch Listings must comply with all policies for Store Marketing Materials. Pre-order listings can be created up to 90 days before launch, with an option to enable discounted sale pricing once during the pre-order period. Coming Soon listings can be created up to 180 days before launch, except as expressly authorized by Meta Platforms Technologies to you in writing.

Once your pre-launch listing has been created, you must not change your release date within 2 weeks of your originally communicated release date. Any changes to your release date within 2 weeks of your originally published release date may result in your listing being excluded from any featured pages in the Meta Horizon Store. All users with pre-orders will be notified by Meta if your app is changing within 2 weeks of the current date or delayed for greater than 90 days.

If at 2 days prior to your intended app release date, you do not have a Meta-approved full release with a scheduled date, order fulfillment for your pre-orders will be paused until a new launch date is provided.

If your project is canceled, all user pre-orders will be canceled and to the extent necessary, refunds processed as set out in the Meta Quest Content Refund Policy.

For more information, see Pre-Launch Listings and Sales.

Collections of unique, high-quality 360 videos are welcome, especially if they’re interactive. If your app is primarily video, consider integrating spatialized audio. We generally do not accept apps that only present a small number of 2D videos, nor apps that are a wrapper for a single 360 video.

For single 360 videos, consider publishing to Meta Platforms Technologies Video. Meta Platforms Technologies Video features high quality content that demonstrates the immersion of VR in engaging short 360 videos. Visit the Meta Platforms Technologies Creators Portal for more details on how to publish to Meta Platforms Technologies Video.

All apps must be rated by the International Age Rating Coalition (IARC). All apps that will be released in South Korea must also be rated by the Game Rating and Administrator Committee (GRAC). You can obtain ratings directly through the Developer Dashboard, in the Submission Info > Content Ratings section.

IARC and its member rating authorities provide ratings designed to inform consumers and reflect cultural differences around the world. Once the ratings process is completed, the IARC provides age ratings that help users make age-appropriate choices. During the submission process, you will be redirected from the developer dashboard to the IARC website to complete a questionnaire about the content in your app. There is no fee to you to request a rating, and results are provided instantaneously. By requesting an IARC rating, you understand and accept that Meta Platforms Technologies will disclose your app name, organization name, and contact email to IARC for purposes of obtaining a rating.

Meta Platforms Technologies is an authorized GRAC self-rating authority, which means games that receive an IARC certificate through Meta Platforms Technologies also receive a GRAC rating automatically.

Our policies are meant to permit marketing of your apps and content effectively and truthfully, while reducing the amount of controversial marketing material seen by our users. Not all marketing assets are the same: some are seen more widely and some are only viewable after a user clicks to find out more about your product. Accordingly, we treat key art and cover images more strictly than trailers and screenshots. The context is also important — we may decide to permit controversial imagery in key art, cover images, screenshots, and trailers if used in an appropriate context (e.g., for news-based and education-based purposes).