App Lab Policies

Developers can use App Lab to distribute VR applications to Quest users seamlessly by sharing the app’s URL directly with users. Users can access and download apps from App Lab without the hassle of sideloading and can receive automatic app updates. Apps from the App Lab appear in the users’ libraries (as opposed to appearing as “Unknown Sources” as they would if side-loaded).

All apps published through App Lab must comply with the policies described in this guide and with the policies listed below:

Developers are also responsible for ensuring their end users abide by the Conduct in VR Policy. We reserve the right to take down any app that violates our applicable terms or take other appropriate action in accordance with the rights available to us.

Data Use Checkup

If your app uses platform features such as achievements, leaderboards or add-on content, you must complete a Data Use Checkup prior to app submission. For more information, see Complete a Data Use Checkup.

App Sharing

The Multi-User feature allows a primary user to add other users to their Oculus device. Once Multi-User is enabled, the primary account holder can also enable App Sharing to share their app entitlements with those secondary accounts. Secondary account holders will be able to launch the primary user’s apps from their own app libraries on the shared device and have their own identities, achievements, and game saves in the apps.

App Sharing is a platform feature and all apps submitted through App Lab must support App Sharing, unless otherwise agreed to in writing by Oculus.

For clarity, this policy applies notwithstanding anything to the contrary in the Distribution Agreement or in other policies.

Content Ratings

All apps must be rated by the International Age Rating Coalition (IARC). All apps that will be released in South Korea must also be rated by the Game Rating and Administration Committee (GRAC). For more information on how to obtain a rating for your app, see Content Ratings in the Oculus Store policies.

Comfort Requirements

Comfort is very important to us. Your app should not cause users motion sickness, nausea, disorientation, headache, or general discomfort. We recommend that the app displays graphics in the headset at 72 frames per second and will reject apps that fall below 60 frames per second.

Unlike apps on Oculus Store, apps published through the App Lab do not list comfort ratings and will include a warning to that effect.

Acceptable App Content

We want end users to feel safe and welcome when they download an app from the App Lab. You are responsible for ensuring that your app complies with our Content Guidelines and other policies and requirements, including Virtual Reality Checks. If a user reports that your app violates our policies or if subsequent review shows that your app violates our policies, we may remove it from the App Lab, and you must not repost the app until you have modified it to conform to our policies.

Although apps distributed through the App Lab must submit to a review, it will not be as extensive as the Oculus Store app review process. Apps from App Lab will contain a warning that they have not gone through the full Oculus review process, so the apps may include unknown issues relating to comfort, performance, health and safety or other factors.

Search and Recommendations

Unlike Oculus Store apps, which may be displayed or recommended in the Oculus Store, apps from App Lab will not generally appear on the Oculus Store. By making your app available through the App Lab, you are solely responsible for user discovery and app promotion. Please note, however, that apps from the App Lab may appear on friends’ lists and user libraries and in other limited instances, and may be eligible for automatically downloaded updates.

Marketing Materials

Our policies are meant to permit you to market your apps and content effectively and truthfully, while reducing the amount of controversial marketing material seen by our users. Following the content requirements below can help you avoid offensive or misleading content in your marketing materials. We also have specific requirements regarding composition, such as minimum font sizes and bleed areas, that apply to apps distributed through App Lab. For more information, see Oculus Store Asset Guidelines.

The Following Imagery is Restricted in App Lab

Not all marketing assets are the same: some are seen more widely and some are only viewable after a user clicks to find out more about your product. Accordingly, we treat key art and cover images more strictly than trailers and screenshots. The context is also important — we may decide to permit controversial imagery in key art, cover images, screenshots, and trailers if used in an appropriate context (for example: for news-based and education-based purposes).

KEY ART AND COVER IMAGES MUST NOT CONTAIN:

Violence

  • Gore: Although representations of blood are allowed, representations of innards, limbs, dismemberment, and similar are not.
  • Realistic and direct violence: Weapons connecting with any victim. For example: bullets, knives, fists making contact, or similar. (Cartoon or clearly fanciful violence, however, might be acceptable.)
  • Violent subjugation or objectification: Fear is acceptable, but depictions of victims being victimized is not.
  • Guns pointed directly at the viewer.

Nudity and Sex

  • Genitalia, bare breasts, or bare buttocks.
  • Depictions of sexual acts (even without nudity).
  • Depictions of sexual subjugation, brutality, or menace.
  • Overtly provocative or blatantly titillating images.

Other Banned Imagery

  • Drug usage.
  • Racist or hateful imagery such as swastikas, Pepe the Frog, or any other offensive images regardless of whether they are offensive at the time of submission (or later became offensive).

SCREENSHOTS AND TRAILERS MUST NOT CONTAIN:

Screenshots and trailers may contain content that is prohibited in key art and cover images, but only in the appropriate context and only to a reasonable degree (to the extent required to inform the user about the app or content). Use appropriate judgment. For example, the following would not be allowed even in screenshots and trailers:

  • A compilation roll of “best headshots”.

  • Content focusing only on aspects of the app that show scantily clad women.