All Oculus Quest developers MUST PASS the concept review prior to gaining publishing access to the Quest Store and additional resources. Submit a concept document for review as early in your Quest application development cycle as possible. For additional information and context, please see Submitting Your App to the Oculus Quest Store.
Apps accepted in our Oculus Store must abide by the following policies:
Comfort is very important to us. Comfort is a subjective, variable, and individual experience. However, we want to communicate to users as best we can about what they can generally expect from a VR app. To do so, we employ three comfort ratings: Comfortable, Moderate, and Intense. You can get a sense for how these are applied by looking through the Oculus Store catalog.
In general, pay a lot of attention to comfort in the user’s VR experience. Investing in comfort is worth it. Even “Moderate” and “Intense” apps should strive to be as comfortable as possible.
Collections of unique, high-quality 360 videos are welcome, especially if they’re interactive. If your app is primarily video, consider integrating spatialized audio. We generally do not accept apps that only present a small number of 2D videos, nor apps that are a wrapper for a single 360 video.
For single 360 videos, consider publishing to Oculus Video. Oculus Video features high quality content that demonstrates the immersion of VR in engaging short 360 videos. Visit the Oculus Creators Portal for more details on how to publish to Oculus Video.
All apps must be rated by the International Age Rating Coalition (IARC). All apps that will be released in South Korea must also be rated by the Game Rating and Administrator Committee (GRAC). You can obtain ratings directly through the Developer Dashboard, in the Submission Info > Content Ratings section.
IARC and its member rating authorities provide ratings designed to inform consumers and reflect cultural differences around the world. Once the ratings process is completed, the IARC provides age ratings that help users make age-appropriate choices. During the submission process, you will be redirected from the Oculus Developer Dashboard to the IARC website to complete a questionnaire about the content in your app. There is no fee to you to request a rating, and results are provided instantaneously. By requesting an IARC rating, you understand and accept that Oculus will disclose your app name, organization name, and contact email to IARC for purposes of obtaining a rating.
Oculus is an authorized GRAC self-rating authority, which means games that receive an IARC certificate through Oculus also receive a GRAC rating automatically.
Our policies are meant to permit marketing of your apps and content effectively and truthfully, while reducing the amount of controversial marketing material seen by our users. Following the content requirements below should help you avoid offensive or misleading content in your marketing materials. We also have specific requirements regarding composition, such as minimum font sizes and bleed areas. Learn about the composition guidelines in the Oculus Store Asset Design Guidelines.
Not all marketing assets are the same: some are seen more widely and some are only viewable after a user clicks to find out more about your product. Accordingly, we treat key art and cover images more strictly than trailers and screenshots. The context is also important — we may decide to permit controversial imagery in key art, cover images, screenshots, and trailers if used in an appropriate context (e.g., for news-based and education-based purposes).
Screenshots and trailers may contain content that is prohibited in key art and cover images, but only in the appropriate context and only to a reasonable degree, to the extent required to inform the user about the app or content. Use appropriate judgment. For instance, the following would not be allowed, even in screenshots and trailers: