As a Meta Quest developer, you can use short links to link users to your app’s launch page or Product Details Page (PDP) on the Meta Horizon store. These short links allow you to track click attribution, app launches, entitlements, and more. Short links are always in the form of vr.meta.me/s/ followed by an automatically generated alphanumeric string.
You can share short links on any social media or marketing channel. Currently, there’s no limit on the number of short links that you can create.
Managing short links
The Short Links page in the Developer Dashboard contains a table of all your organization’s short links. You can create and manage your short links from the Developer Dashboard. You can also export your short link data to a TSV file. Typically, short link metrics are updated daily.
To perform any of these tasks, you need to be a member of a developer organization role that includes the View Sales permission within the Administrative permissions set from the Members Management page of the Developer Dashboard. For more information, see Add Members and Roles to your Organization.
In the left-side navigation, click Growth > Short Links.
On the Short Links page, click the Create button.
Fill in the values for your short link, including a name for the short link, the app, your preferred destination, a default conversion metric, and your attribution setting. For more information on these fields, see short link elements. You can preview the destination URL for the short link before creating it.
Once you’re ready, click Create.
Short link elements
All short links have the following elements:
Link Name: A unique name for your short link. This name is not visible to users.
App: The chosen app for the short link. This app must be managed by your organization.
Destination: By default, the destination for your short link will be the Product Details Page (PDP) – the store page – for your app.
Date Created: The date your link was created.
Attribution Settings: A period of time that’s either 1, 3, 7, or 30 days for your short link. This is the period after an initial click that counts towards a conversion. For example, if you choose 7 days, a user can click the link and then launch the app 5 days later, which would count as a launch conversion. However, in this same example, any conversions past the 7-day period will not be counted.
Default Conversion Metric: The primary metric you want to track for conversions. Other metrics will still be tracked, and can be shown by selecting a different metric filter for the table.
Clicks: The number of distinct users that have clicked the short link. Note that a click is only registered as a click if the user is logged in. Only one click is registered per user, per short link.
Conversions: The number of app conversions that have occurred as a result of navigating through the short link. A conversion is only registered if the user is logged in and performs the desired action within the time period defined by the attribution setting. Only one conversion is registered per user, even if they perform the desired action multiple times.
Conversion Rate: The link’s conversion rate depending on the selected conversion filter. More specifically, the percentage of people who completed the desired outcome out of the total number of people that clicked the link. See below for more information:
Short link clicks
There are two types of clicks that are tracked for each link:
Total clicks are the total number of clicks that have been made on your short link, including duplicates from the same person, regardless of whether they’re logged into a Meta account or not.
Unique clicks are the number of clicks attributed to logged in Meta accounts, counting only distinct people. In order for a unique click to be counted, a user must open the link and one of the following options must be true:
The user is already logged in when the URL redirects.
The user logs into their Meta account after the URL redirects.
There’s a deep link into the Meta Quest app after the URL redirects.
Many mobile apps like Reddit or Discord have their own embedded browser that opens when a link is clicked on. While this click will be counted towards total clicks, the person clicking the link would also have to perform one of the three options above for it to be converted to a unique click.
Short link conversions
There are five conversion types that will be tracked for each link:
App purchases: The number of entitlements for your app.
App installs: The number of installs of your app.
App launches: The number of launches of your app.
Add-on purchases (IAP): The number of add-on purchases for your app.
App subscriptions: The number of free subscription trial sign-ups and paid subscriptions gained for your app.
Conversions can only be tracked for logged in people. If people who are logged out convert after clicking the link, these conversions will not be tracked.
Note that these metrics are estimated. Estimated conversions are calculated by applying the opted-in user conversion rate (opted-in user conversions / opted-in user clicks) to total user clicks, which may cause fluctuations in the conversion metric. Opted-in users are people who have agreed for their activity on Meta platforms to be used to personalize their experience and improve Meta Quest products for everyone. Click and conversion data are updated daily. If you notice data discrepancies, it is likely because clicks or conversions are not up to date. Additionally, conversion estimates will become more accurate as more people click on your short link.
Short link attribution
Conversions can be attributed to Last Click Attribution and Multi-touch Attribution. Last click attribution counts only the times when the link was the final link clicked before the user converted. Multi-touch attribution counts towards all valid short links that received clicks before the user converts. You can toggle between these attribution types using the filter at the top of the table.
For example, say there are two short links that lead to the same app, short link A and short link B:
Last Click Attribution: If a person clicked short link A, then short link B, then made a conversion for the app, the conversion will only count towards short link B because it was the last clicked link before the conversion. In this example, short link A will not get credit for the conversion.
Multi-touch Attribution: If a person clicked short link A, then short link B, then made a conversion for the app, this conversion will count towards both short link A and short link B.
Short link usage examples
If you have an app that you want to promote and improve engagement on, we recommend creating at least one short link for that app. Review the following examples for some tips on how you can use short links as a part of your growth and marketing strategy. You can use short links in just about any way you see fit, as long as that use adheres to the guidance provided in our Developer Data Use Policy.
Short link example scenario 1: Channels
Let’s say you want to see engagement trends across your marketing channels, such as Discord, Instagram, and TikTok. You could create three short links for the same app, one for each of the channels. Then, you can promote the app via these channels with each respective short link. This will allow you to track clicks and conversions for each platform. Depending on how these various campaigns perform, you can learn where engagement is happening and gain insight into where your marketing content and time is effective.
Short link example scenario 2: Influencers
Let’s say you want to use influencers to help your campaign. You could create a short link for each influencer and observe the results to learn which influencers are driving the most engagement. You can get insights into which patterns are working and which are not. You could take it a step further by creating short links for each platform that a given influencer uses (for example, Instagram, TikTok, or Discord) and compare details for deeper understanding and granularity.
Other use cases could include: email marketing, text message marketing, newsletters, articles and blogs, websites, or social media platforms. Experiment with short links to gain insight into your marketing investments and user engagement.
