Funnel Analytics

Oculus Funnel Analytics page provides data and graphics to help you assess the effectiveness of your app tiles, product details pages (PDPs) and marketing efforts. You can filter the analytics by source channel and date to help you evaluate the various ways users are exposed to your app.

Access Funnel Analytics

To access the funnel analytics for your Quest app, find your app on the API page. Then visit Analytics -> Funnel.

See the following image for an example:

Analytics Example

Following is an example of how the funnel analytics might look for an app.

The Funnel Analytics page provides the following options and data:

• Select a surface - In the upper right corner, use the drop-down to choose a channel. This will filter results by the channel that resulted in the display of the app tile. The options are:
  • Combined - Combines the Store and Search categories. Note that Combined does not include the Home feed.
  • Store - Shows users exposed to your app or performed an action from the Oculus Store.
  • Search - Shows users exposed to your app or performed an action via search
• Date selector - Next to the channel drop-down, choose the date range for the analytics you would like to view.

Funnel Analytics Summary

For each channel selection, for the dates selected, you will see the following metrics:

• Reach (App Previously Unowned) - The estimated number of people exposed to this app tile who had not yet purchased, pre-ordered or added this app to their library.
• Unique Clicks (App Previously Unowned) - An estimate of the number of people who performed a click on your app tile, who had not yet purchased, pre-ordered or added your app to their library.
• Unique Conversions (App Previously Unowned) - The estimated number of people who purchased or pre-ordered your app or added it to their library as a result of viewing the app tile, who had not yet purchased, pre-ordered or added this app to their library.
• Unique Apps Adds to Wishlist (App Previously Unowned) - The estimated number of people who added your app to their wishlist, who had not previously purchased, pre-ordered or added this app to their library.

Funnel Conversion and App Comparison

Use the page filters to refine the funnel conversion view.

• Choose a surface such as store or search
• Choose a date range such as the last 7, 14, 28 days, the last month or quarter

You will see a graphical display that compares the number of people exposed to your app through the chosen surface, and what percentage of those people clicked or purchased something. The following image shows an example.

You can view the conversion percentages compared to other apps with the Conversion section. The conversion percentages in this section are calculated by using the same funnel filters you selected (surface and date range) and whether the application is free or paid, which is obtained from app price listings. You will see the following conversion percentages:

1. Reach to Unique Clicks = Unique Clicks / Reach

2. Unique Clicks to Unique Conversions = Unique Conversions / Unique Clicks

3. Reach to Unique Conversion (click the tab to view)= Unique Conversions / Reach

App Comparison

This section helps you determine how your app is performing compared to apps in the same cohort grouping. A cohort is a group of applications sharing three same factors: Surface, Time Range, and whether the app is free or paid. For example a cohort could contain all free apps that had conversion events in the Store in the past 7 days.

The following image shows an example of the App Comparison section.

• Conversion rates and Percentiles are provided to help you know how your app is performing compared to other apps in the same cohort. They are calculated by looking at conversions for apps in the same cohort and determining the 20th or 80th percentile across those apps. Your app performance is shown for comparison.

Time Series

The time series section graphs the number of app events over the time period you previously selected. You can select one of the following tabs to see performance over the time frame you selected in the date selector : Reach, Unique Clicks, Unique Conversion and Unique App Adds to Wishlist.

Best Practices and Marketing Opportunities

See the following topics for best practices to help increase your app’s name, description and assets:

• App Name and Description - Web Page
• Cover Art and Other Assets (PDF)

See the following topics to help increase your app’s reach:

• Marketing with Developer Posts
• Events